CASE STUDY

Bottling the buzz of KDR Resins day at The Belfry

A Two Krakens case study — KDR Resins annual thank you event

CLIENT:
KDR Resin
SECTOR:
Manufacturing
WHERE:
The Belfry
WHAT WE MADE:
A two-minute event highlight film and a set of photographs to capture the energy of the event
THE RESULT:
Delivered within 48 hours of the event, while the buzz was still live to generate maximum online engagement

THE BRIEF

Delivered within 48 hours of the event, while the buzz was still live to generate maximum online engagement

THE STORY

The story here lived in the feeling of the day, in what it meant, rather than in the running order. Anyone can film a golf day. The thing worth capturing was what the day stood for: a company going to real lengths to look after the people who matter to it and everyone genuinely having a brilliant time because of it. So we built the film around energy and mood, not a schedule. We planned it music-first, with a deliberate arc that would carry a viewer from the calm of the daytime golf through to the high of the evening. Get that arc right and the film feels the way the day felt. That was the whole job.

THE APPROACH

Most of our on-camera work is about making a person feel safe enough to be themselves in front of the lens. This was the same goal, reached from the opposite direction. The way to keep everyone being themselves was to make the camera disappear. So we kept the crew tiny on purpose. Two people, small cameras, no lighting rigs, no dollies, none of the kit that announces a film crew has arrived and quietly changes how a room behaves. We blended into the background and followed the day wherever it went, out on the course and on into the evening, catching the energy as it happened rather than staging it. Alongside the film we took a set of photographs to give KDR a second way to show the day off. The mood carried into the cut. We graded everything to KDR's branding and scored it to an upbeat, dance-led track to match the evening, which had a DJ, a live saxophonist and a bongo player going full tilt. We cut the quieter moments of the day to the quieter parts of the track, then built to one hero moment: a golf swing in slow motion, the sound of the strike, the ball dropping into the hole. That is the beat the film changes gear on, tipping from the calm of the day into the full energy of the night.

THE OUTCOME

We turned the whole thing around within 48 hours of the event, which meant KDR could share it while everyone who had been there was still talking about it. They got a two-minute highlight film and a selection of photographs, all edited and graded to sit inside their brand. Molly's reaction said it all:
"Wow, looks fantastic! Me & Dan are both really, really impressed with the quality and how easy it was"

WHERE IT'S WORKING

KDR are on the Content Engine with us, so this film joins a growing body of work we're building with them across the year. And the event itself is now an asset. They can use it to promote next year's day, to show prospects and future hires exactly what kind of company KDR is, and to remind the customers and suppliers who came just how good it was. A day that used to live only in people's memories now works for the business all year round. That is film earning its budget.
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