What’s it really like working inside the world of Alex Hormozi and later joining forces with Simon Squibb? In this episode of the Mr & Mrs in Business Podcast, we sit down with Tobias Allen, a marketer who’s lived and breathed the principles of high-performance entrepreneurship. From his time as Marketing Director at Acquisition.com working closely with Alex and Leila Hormozi, to his later role helping Simon Squibb build his purpose-driven brand, HelpBank, Tobias has seen what it takes to scale world-class businesses from the inside.

Through his stories, Tobias reveals lessons that every founder and marketer can relate to. He breaks down how the Hormozis built their operations on discipline, structure, and data, and how Simon Squibb’s mission-first approach reshaped his view of purpose in business. What emerges is an honest, unfiltered look at what happens when theory meets execution, when ambition has to turn into systems and systems into results.

If you’ve ever wondered what it takes to grow a business that earns trust through results, this episode is a masterclass in focus and follow-through. Tobias’s insight into marketing, mindset and leadership will challenge how you think about growth and prove that the real secret to success lies in doing the boring work long after everyone else stops.

🎙️ Listen now to hear Tobias Allen’s honest take on entrepreneurship, discipline and marketing that actually moves the needle.