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B2B CONTENT MARKETING

GIVING YOU
 CONSISTENT B2B MARKETING
 CONTENT

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CONTENT ISN'T OPTIONAL ANYMORE

Consistent B2B content marketing is no longer optional.

But hiring a full internal team, managing freelancers, or constantly starting from scratch is expensive, time-consuming and risky.

The Two Krakens Content Engine is a long-term content partnership designed to give your business consistent, high-quality marketing content without the overhead of building everything in-house.

It’s not just content. It’s a complete content operating system delivering consistent marketing driving business results.
B2B Content Marketing

The real problem with most B2B content marketing

Most B2B businesses don’t fail at content because they lack ideas.
They fail because they lack consistency, structure and ownership.
Please note if wider travel is required outside of the West Midlands then travel charges may apply, get in touch to find out more.
You might recognise this:

Content is produced in bursts, then stops

Many businesses invest time and budget into content for a short period, often around a campaign or a burst of motivation, but without a system in place it quickly falls away. The result is inconsistent visibility and marketing that never quite gains momentum. A structured content engine removes the stop start cycle and replaces it with steady, predictable output.

Only one person ever posts about the business

When content responsibility sits with a single person, usually the managing director or marketing manager, the brand’s visibility becomes fragile. If that person is busy or unavailable, marketing activity stalls. A shared content system allows multiple people within the business to contribute safely and consistently, without relying on one individual.

Video, photos, blogs and podcasts live in different places

Content is often scattered across hard drives, cloud folders, email threads and third-party platforms. This makes it difficult to find, reuse, or even know what exists. Centralising all content into one system gives the business clarity, control, and confidence that valuable assets are not being wasted or forgotten.

Teams don’t know what they’re allowed to share

Without clear approval and structure, teams are often unsure what content they can post publicly. This leads to hesitation, inconsistency, or silence. By providing a library of approved content, the Content Engine removes uncertainty and empowers teams to represent the business confidently and on brand.

Marketing becomes reactive instead of planned

When content is created on the fly, marketing tends to respond to pressure rather than strategy. This results in rushed output, mixed messaging, and missed opportunities. A planned content engine shifts marketing from reactive to proactive, ensuring content supports long-term business goals rather than short-term demands.

What is the Two Krakens Content Engine?

The Two Krakens Content Engine is a 12-month B2B content marketing partnership that gives your business a reliable flow of approved, reusable content across all key formats.

This includes video, photography, podcasts, authority content, short-form social clips, written content and strategic assets such as blogs and workbooks.

Everything is created with one goal in mind: to make it easy for your entire team to represent the business consistently and confidently.
B2B Videos

What’s included in the Content Engine

Rather than selling

ISOLATED

DELIVERABLES

THE CONTENT ENGINE

FOCUSES ON OUTCOMES

All content is planned, produced, and stored in a structured way so it can be reused again and again.

Depending on your plan, this can include:
Brand and authority videos
Short-form social video content
Podcast production
Professional photography
Written blog posts and articles
Educational content and workbooks
Repurposed content for LinkedIn and social platforms

The Content Engine operating system

Content Engine Operating System
Every client receives access to the Two Krakens Content Engine system.

This is your central hub for all approved marketing content.

Inside the system, your team can:

- Log in securely
- Access all content in one place
- Use only content that has been approved by the business
- Reuse assets across marketing, sales and social media
- Maintain brand consistency across the entire team

No more guessing or out of date folders. And certainly no more excuses, asking “what can I post?”

B2B CONTENT ENGINE PRICING

WE BELIEVE IN KEEPING IT SIMPLE. YOU PICK THE PACKAGE THAT MATTERS TO YOU

STARTER PACKAGE

£1800
p/m.  12 Month Contract
Best for: B2B owners who are just getting started with digital content.
132
Digital Assets p/a
<-- Click to learn more
WHAT'S INCLUDED:
Half a day of filming p/m
1 Long form video (2-3 mins in length)
4x Authority videos filmed & edited p/m
6 Edited photos p/m
Full access to the Content Engine OS for the entire team
2 Strategy meetings a year
THAT'S JUST 
£164
per asset

MOST POPULAR

GROWTH PACKAGE

£2750
p/m. 12 Month Contract
Best for: Businesses with growing marketing needs and a desire for consistent visibility.
396
Digital Assets p/a
<-- Click to learn more
WHAT'S INCLUDED:
1 Full day of filming p/m
1 Long form video (2-3 mins in length)
8x Authority videos filmed & edited p/m
3x Short B-Roll style videos
8 Edited photos p/m
1 Filmed & edited podcast episode
6x Social shorts clipped from podcast
1x Blog post written from podcast
2x Carousels taken from podcast discussion
2x Quote graphic cards taken from podcast
Podcast title, description and thumbnail creation
Full access to the Content Engine OS for the entire team
4 Strategy meetings a year
THAT'S JUST 
£84
per asset

ENTREPRENEUR PACKAGE

£4500
p/m. 12 Month Contract
Best for: Founders or brands building a media presence or positioning themselves as industry leaders
744
Digital Assets p/a
<-- Click to learn more
WHAT'S INCLUDED:
2 Full day of filming p/m
2 Long form videos (2-3 mins in length)
12x Authority videos filmed & edited p/m
6x Short B-Roll style videos
15 Edited photos p/m
2 Filmed & edited podcast episode
12x Social shorts clipped from podcast
2x Blog post written from podcast
4x Carousels taken from podcast discussion
4x Quote graphic cards taken from podcast
1 PDF lead generation workbook p/m
Podcast title, description and thumbnail creation
Full access to the Content Engine OS for the entire team
6 Strategy meetings a year
Free PDF & video training materials for the team
THAT'S JUST 
£73
per asset

FAQ

B2B content marketing is the ongoing creation and distribution of useful, relevant content to build trust with potential customers over time. Consistency matters because trust is built through repeated visibility, not one-off campaigns. A regular content presence helps businesses stay top of mind, demonstrate expertise and support longer B2B buying cycles.
Hiring an in-house team involves salaries, onboarding, equipment, training, and the risk of knowledge being lost when people move on. The Content Engine provides a ready-made content operation without those overheads. Businesses gain access to professional content production, strategic planning and a structured system, without the long-term employment commitment.
The Content Engine is designed for the entire business, not just the marketing department. All approved content is stored in one system so team members can confidently use it across social media, sales conversations and client communications. This helps create consistent messaging and encourages wider team involvement without losing brand control.
No. Many businesses know they need better B2B content marketing but aren’t sure where to start. The Content Engine partnership includes planning and structure, helping identify the most useful content formats for your business and building a sustainable flow over time. The system is designed to evolve as your business and marketing needs change.

ARE YOU 
READY?

Let’s Make Showing Up Simple.
No more scrambling for content. No more overthinking what to post. Just strategic, consistent video done for you.

FIND OUT MORE

TODAY

READY FOR A CHAT?

We get it, you may have some questions. So why not book a quick call to talk through them and see how we can help you build trust with your audience.
BOOK A CALL
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