In this episode of the Built Not Born podcast, Chris and Helen sit down with Andrew Hulbert to explore what people-first leadership really looks like in practice. Andrew shares the thinking behind his SHARE framework, a simple but powerful approach to building teams, spotting potential and creating cultures where people genuinely want to stay.

Andrew reflects on his own leadership journey, including the lessons learned from hiring, developing people and shaping roles around individuals rather than forcing people into rigid structures. He explains why culture isn’t something you write down once and forget, but something that shows up daily in behaviour, trust and decision-making.

The conversation then turns to a subject few founders talk about openly: preparing for life after exit. Andrew shares the advice he was given, including the “swimming to the island” metaphor, and why so many founders struggle after success when their identity is tied entirely to the business. This is an honest and thoughtful discussion about leadership, legacy and building a life beyond the company you created