Amelia Sordell

Amelia shares sharp, founder-focused videos often solo, direct to camera, with bold captions and clear messaging. Her style is raw, confident and instantly recognisable.

WHY IT WORKS:

She says what most won’t. Her straight-talking tone cuts through noise and builds trust fast especially with business owners tired of all the nonsense.

THE RESULT:

Her content drives real engagement and has made her a go-to voice on personal branding, fuelling demand for her agency and speaking gigs.

Simon Sinek

Simon often appears in clipped talks or Q&A sessions, delivering memorable soundbites on leadership and purpose. His videos feel timeless, slow-paced, focused and designed to make you think.

WHY IT WORKS:

He speaks with clarity and conviction, often sitting back in the frame, letting the words do the work. No gimmicks just core truths delivered with calm authority.

THE RESULT:

Simon’s videos continue to circulate years after they’re recorded. They act as shareable proof of his thinking and reinforce his reputation as a globally respected leadership expert.

Steven Bartlett

Steven’s short videos often come from his podcast but feel more like personal philosophies. He delivers big ideas with slow pacing, emotional music and cinematic edits that invite reflection.

WHY IT WORKS:

Steven’s tone is thoughtful and serious. His delivery feels considered, even when repurposed. It’s less about tips, more about perspective and that stands out in a fast, noisy feed.

THE RESULT:

His content builds deep trust and loyal followers, turning podcast clips into speaking invitations, book sales and strong emotional brand equity.

Gary Vaynerchuk

Gary’s clips are everywhere. pulled from interviews, talks and Q&As. They’re fast, caption-heavy and full of emotional hooks. Whether it’s advice or a challenge, each one sparks a reaction.

WHY IT WORKS:

His content strategy focuses on repurposing real moments, not scripting them. It shows him in action, sharp, reactive and human. That authenticity has made him one of the most followed entrepreneurs on the planet.

THE RESULT:

Thousands of bite-sized videos have made Gary V a daily presence on LinkedIn, TikTok and Instagram, fuelling a global personal brand and VaynerMedia’s pipeline.

Alex Hormozi

Alex’s videos are direct, intense, and instantly recognisable. He answers business questions while looking just off-camera, with bold captions, fast cuts, and tight framing.

WHY IT WORKS:

His delivery feels raw and honest, making him instantly trustworthy. The short-form format allows him to share big ideas quickly, and every clip reinforces his authority without ever needing a pitch.

THE RESULT:

One shoot creates months of content. These videos drive inbound leads, build massive trust, and have helped scale Acquisition.com into a multi-million audience brand.